Executive Summary

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We weren’t born in a bull run. We’ve been building games for real-money players for 9 years — as a game provider, not a casino.

Now we’re using Web3 — not for hype, but to make gaming fairer, smarter, and actually fun.

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True Labs is an international game provider operating at the intersection of the $200B+ iGaming industry and Web3. With 9+ years of experience, we blend real-money gameplay with transparency, immersive storytelling, and a loyal player community that drives retention.

We're not just delivering games — we're creating a player-owned ecosystem that drives engagement, retention, and lifetime value with every spin, quest, and reward.

Today, the TRUE ecosystem spans three interconnected pillars:

Together, these pillars form the heart of our mission:

To build a gaming world where every spin is your move, every reward is truly yours, and every player can become a legend. Play like a legend.

Market Problem

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iGaming is a €200B+ beast — but under the hood, it’s stuck in 2013.

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Let’s be honest — most of the industry is running on fumes and old tricks. Here’s what’s broken:

  1. Same Game, Different Skin It’s the same mechanics in slightly shinier outfits. Spin. Spin. Bonus. Yawn. Repeat. No wonder players churn.
  2. Loyalty = Cashback? Most “loyalty programs” are just rebranded cashback loops. No sense of progress. No identity. No reason to stay — or care.
  3. Play Hard, Lose Harder In unregulated markets, real-money gaming often turns into real-loss pain. And when the only retention mechanic is loss-chasing… we’ve got a problem.
  4. Trust the Math (But Don’t Check It) Most providers are black boxes. RTPs? Can’t verify. Fairness? Can’t prove. Especially in grey zones, players are expected to simply “believe.” At TRUE, we believe trust should be earned — and verified.
  5. Web2 = No Ownership You played, you earned… and you got nothing. No ownership, no resale, no say. Just a closed loop with no exit.
  6. Web3 = Great Ideas, No Foundation Meanwhile, Web3 gaming promised a revolution — but delivered airdrops and auto-clickers. No content, no structure, no compliance. Mostly vibes.

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Web2 left players empty-handed. Web3 left them holding the bag. The future needs a hybrid model — one that blends iGaming’s content depth with Web3’s fairness, ownership, and accountability.

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TRUE Solution

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We’re not reinventing the wheel — we’re finally putting real traction under it.

By fusing iGaming’s proven business model with Web3’s transparency and player ownership, we build games that feel better, play better — and treat players better.

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Here’s how:

  1. Verifiable Fairness (On-Chain, Always) Every game result is published on-chain. No black boxes, no hidden math — just provable RTP, real transparency, and true trust, even in the wildest markets.
  2. One Universe, Many Stories Our 50+ games aren’t just isolated spins — they’re interconnected worlds with recurring characters, evolving storylines, and gameplay that rewards curiosity, skill, and exploration.
  3. Loyalty That Feels Like Progress Forget cashbacks. Players earn XP, level up their Hero, boost Luck, unlock quests, and claim drops. It’s real progression — not just a retention trick.
  4. Collect. Craft. Trade. Repeat. Digital assets in TRUE World actually do things — boost progression, unlock access, enable crafting, and can be redeemed for Real World Assets (RWA). Some are burned. Some evolve. All have purpose — and all drive utility, not speculation.
  5. Web3 Without the WTF TRUE’s Telegram and Mobile App onboard millions through games, missions, and collectibles — no gas fees, no wallets, no crypto bros. Just tap, play, and progress — leveraging Telegram’s viral mechanics for Web3 adoption at scale.

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TRUE bridges two worlds — the scale and depth of iGaming with the soul, ownership, and integrity of Web3.

Fair, fun, and finally… a system where players don’t just spend — they own.

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TRUE Games

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TRUE Games is the B2B content engine of the TRUE ecosystem — a developer and distributor of Web3-ready, high-volatility slot games. Our portfolio spans 50+ narrative-driven titles, live on 1,700+ platforms and played by 3M+ unique real-money users.

TRUE Games is not a casino operator, and does not accept bets. We create award-worthy games — and power their distribution through direct integrations and aggregators.

Our infrastructure is built on a proprietary Remote Gaming Server (RGS), enabling flexible game logic, real-time features, and scalable integrations across fiat and crypto ecosystems.

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1. Business model & Revenue streams

TRUE Games generates revenue through three core channels:

  1. Direct Operator Integrations We partner with leading iGaming operators worldwide, including Stake.com, Roobet, Bitstarz, 1xBet, and Vavada, to deliver TRUE titles directly to their platforms — enabling full promotional control and margin efficiency.
  2. Aggregator Distribution Our games are available through major B2B aggregators such as SOFTSWISS, Hub88, Relax Gaming, BetB2b, etc — covering over 1,700 brands and ensuring instant scalability.
  3. Branded Campaigns & Influencer Slots TRUE creates custom-branded slots and in-game events in collaboration with iGaming partners, streamers, and other influencers. This model has become a unique differentiator — with partners increasingly requesting and funding bespoke content to boost engagement, community reach, and platform exclusivity.
  4. White-Label Opportunities Custom-branded versions for top-tier brands.
  5. Third-Party Studio Publishing Via our Game Development Kit (GDK) and upcoming “Powered by TRUE” label, we enable partner studios to build and launch games using our backend — while we retain infrastructure, wallet, and distribution control.

2. Scalable, proprietary infrastructure

TRUE Games operates its own Remote Gaming Server (RGS) — designed to decouple game logic from business logic, allowing us to deploy and modify promotional mechanics without changing the core game.

This allows for:

Platform highlights:

Development speed: 1–4 months per title depending on scope (AAA, Classic, or Reskin)

3. Game portfolio

TRUE’s portfolio includes 50+ games with high retention, visual distinction, and Web3 support — all tied together through the shared narrative universe of TRUE World.

Flagship titles:

Each title contributes to TRUE World — a cross-game ecosystem that rewards curiosity, exploration, and digital ownership. Explore more at true.games

4. Distribution & Reach

As of August 2025, TRUE Games content is:

We also support:

5. Why operators choose TRUE Games

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TRUE World

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1. Product Overview

TRUE World is a GameFi-powered progression and reward system embedded directly into slot gameplay.

It replaces legacy cashback schemes with interactive progression, collectible rewards, and real-world assets (RWA) — all without changing the user flow or requiring Web3 knowledge.

This isn’t a speculative Web3 layer. It’s a live system used by 2.5M+ users, focused on retention uplift, reactivation, and engagement — proven to increase session frequency, lifetime value, and wallet reactivations.

Key Differentiators:

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Why it matters:

2. User Experience

TRUE World is accessible through three seamless entry points, embedded into existing player behavior: