<aside> 📌

TRUE WORLD wasn’t built in a weekend

It’s the result of 7 years of product, market, and tech iteration — not a pivot, but an evolution.

</aside>

🧬 Phase 0 — Foundation

2017–2018

• Launched TrueFlip, the first provably fair blockchain lottery
• Reached 100,000+ users in Y1
• Released 8+ crypto mini-games to test tokenized mechanics
• Early learning: narrative, fairness, and transparency drive trust

🧱 Phase 1 — Studio Formation

2019–2020

• First commercial hit: Victoria Wild
• Formed TRUELAB Games as a dedicated studio
• Signed with Yggdrasil Masters and launched 10+ original slots
• Core insight: Retention drives profitability
• Built first version of in-house RGS

⚙️ Phase 2 — Infrastructure & Web3 Entry

2021–2022

• Scaled to 500+ casinos, integrated with top aggregators
• Launched proprietary Remote Gaming Server (RGS)
• Started TRUE Infrastructure unit for Web3 product R&D
• Began building TRUE Wallet and digital asset marketplace
• First experimental digital asset drops tested in-game (non-scaled)
• Learned key insight: adding digital asset rewards tripled player retention in select high-volatility titles (vs control group, early 2023 tests)
• Maintained stable output despite market downturn

🌐 Phase 3 — Web3 Ecosystem & Player Retention

2023–2024

• Refined GDK & production pipelines for faster game delivery
• Release of flagship title: Dr. Rock & The Riff Reactor — positioned the studio on the industry map
• Launch of TRUECOIN Telegram mini-app — reached 2.5M+ users
• Progression mechanics (XP, Levels, Luck) completed and integrated into upcoming titles
• Expanded digital asset utility: treasury, mystery boxes, marketplace
• Sweepstake & Play2Earn mechanics tested across games
• Breakout hits: Fishy Business, Most Wanted, Battle Rage
• Break-even achieved with monthly GGR €5M+

🚀 Phase 4 — Token Launch & Ecosystem Expansion (🔄 In Progress)

2025

• Launch of $TRUE token (TGE) with listings on major exchanges
• Token integrated into gameplay, cross-game rewards, and marketplace
• Launch of Cluster*uck — high-volatility flagship slot (May 2025)
• TRUE Wallet and asset distribution fully integrated into casino slots
• Rollout of Fusion Reactor: dynamic crafting, token burn mechanics
• Truecoin Telegram mini-app becomes player acquisition & engagement hub
• B2C mechanics (quests, daily events, airdrops) drive loyalty for B2B ecosystem
• First RWA-backed prizes (watches, travel, etc.) delivered via token sinks
• Cross-promotions with GameFi ecosystems, streamers & creators
• TRUE token demand driven by utility loops: crafting, tournament entry, premium drops access, and staking-based RWA eligibility
• Target: €15M monthly GGR by end of 2025
• Focus: boosting LTV and reducing CAC for B2B partners through TRUE token

🌍 Phase 5 — TRUE World Growth & Platform Expansion (🟡 Planned)

2026

• Open SDK/API to onboard 3rd-party studios via TRUE RGS
• Launch branded tournaments and token rewards for casino partners
• Expand TRUE Wallet into broader loyalty layer including collectibles, seasonal badges, and account-based progression
• Gamified social layers: clans, seasonal events, narrative sagas
• Launch of TRUE World on web (desktop/mobile) + native iOS & Android apps
• Grow Telegram ecosystem to 1M+ monthly Web3 users
• Increase share of organic B2C traffic feeding into B2B GGR
• Target: 1M+ monthly active Web3 players and 30% share of B2B traffic via TRUE-powered engagement tools

🪐 Phase 6 — Vision

2027+

• TRUE World becomes an open platform for third-party builders, studios, and creators
• Full rollout of on-chain player identity, inventory & progression
• Launch of permissionless tools for crafting, quest design, and community drops
• Integration with major Telegram and wallet superapps as discovery layer
• TRUE evolves into a modular Web3 game layer for retention, engagement, and ownership in iGaming
• TRUE World may evolve into an open protocol layer, leveraging existing scalable L2s or appchains where relevant.
• Ecosystem can support UGC, community drops, and tokenized creator economy as optional extensions — not core dependencies.

<aside> 📖

Quick Links

Pitch Deck

Investment Memo

White Paper (EN)

$TRUE Tokenomics

← Roadmap

‣

</aside>

Table of Contents

<aside> 📆

Schedule a Call

Ready to go deeper?

👉 Schedule a 30-min call with Dan and the TRUE team.

Let’s walk through the product, metrics, and tokenomics together.

</aside>